Setting the Gould Standard in Personal Service and Protection

At Don Gould Agency, we believe great insurance begins with great service — and that’s why we hold ourselves to the Gould Standard, our promise of responsiveness, clarity, and genuine care. In a world dominated by automated systems, our specialists still answer the phone personally. When a voicemail is necessary, we return messages before end of day, and all quote requests are handled the same day. That’s the Gould Standard in action.

Our commitment doesn’t end once a policy is written. We conduct annual reviews to ensure your coverage continues to fit your needs as life and business evolve. Building long‑term relationships is central to who we are, and we work hard to ensure our clients are properly protected at every stage of life. As part of our ongoing dedication to serving our community, we’ve recently expanded our services to include individual and group health insurance, giving clients even more comprehensive options under one roof. To support this growth — and to uphold the Gould Standard — we’ve also expanded our team, adding experienced professionals who share our commitment to quality service and prompt response times.

Founded in 1984, Don Gould Agency provides customized insurance solutions for individuals and businesses throughout Joplin, Webb City, Carthage, and the surrounding communities. With more than 132 years of combined experience, our team brings deep expertise backed by the Gould Standard — a promise of professionalism, integrity, and personal attention. Beyond our work as insurance professionals, we are proud to be active members of the Joplin community, including involvement with the Joplin Area Chamber of Commerce, Neosho Area Chamber of Commerce, Tri-State Area Contractors, Rotary Club of Joplin, and Sertoma